Hotjar is a powerful experience intelligence platform now part of Contentsquare, designed to help businesses understand user behavior and improve website and app experiences. It provides a suite of tools including:
- Heatmaps: Visualize where users move, click, and scroll to identify what works and what doesn't on any page.
- Session Replay: Watch real user journeys to spot bugs, confusion, and drop-offs with one-click summaries highlighting key moments.
- Funnels: Visualize user drop-offs across key journeys like signup and checkout to pinpoint where users leave and why.
- Surveys: Create and analyze user feedback quickly with AI-powered survey generation and sentiment analysis.
- User Tests: Conduct unmoderated user tests and interviews to get unfiltered feedback on websites, products, or prototypes.
Hotjar integrates with popular platforms like Google Analytics, HubSpot, Optimizely, and more, enabling teams to export data and act faster. It is GDPR and CCPA compliant, trusted by over 1.3 million websites worldwide, and offers a free plan with no credit card required to get started.
Ideal for UX designers, product managers, marketers, and digital teams, Hotjar helps convert insights into impactful improvements, enhancing user satisfaction and business outcomes.
